New PDF release: A view on reasons for Swedish SMEs to change or not to

By Tobias/ Lassek, S./ Gence, C. Brüggemann

ISBN-10: 3638702278

ISBN-13: 9783638702270

Master's Thesis from the yr 2004 within the topic company economics - advertising, company communique, CRM, industry examine, Social Media, grade: 1,0 (A), Växjö collage (Centre of Competitiveness), language: English, summary: these days, the internationalisation means of businesses is moved progressively more within the center of day-by-day enterprise existence. This procedure is eased by way of lowered bills facilitated via much less tariff boundaries between Europe, swifter methods of communications just like the web and beautiful rising markets. nowadays, approximately each corporation is interested by the internationalisation strategy.

When we've thought of the internationalisation technique of Swedish SMEs, we came upon it fascinating to have an in depth examine their choice to alter from an oblique exporting mode to an instantaneous exporting mode inside their internationalisation approach. Our learn shall indicate the $64000 components which impact their determination to alter or to not swap from an oblique exporting mode to an instantaneous exporting mode.

Therefore, in our study we have now in comparison theories with empirical findings of 7 performed interviews with the intention to fulfil our goal that's to extend the knowledge of the internationalisation technique of Swedish SMEs, specifically the explanations why organizations switch or do not need to alter from oblique to direct export modes. in keeping with that we got here up with the subsequent challenge formulation:

What are the influencing elements for Swedish SMEs to alter or to not swap their exporting modes?

By comparing attainable influencing elements touching on their worth of similarity between case businesses and their price of consistency among theories and empirical findings lets determine a number of components which impact a company’s export selection. lets improve a version for every case even if to alter or to not switch exporting mode. via that lets classify influencing elements via the price of consistency and similarity so as to determine the main worthwhile influencing factors.

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A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process by Tobias/ Lassek, S./ Gence, C. Brüggemann


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